MEDIA & BROADCAST TECHNOLOGIES ® (MBT) launches a new major version of its playout automation system Phoenix, creating the first real multi-channel playout operating and monitoring system that is ready for the challenges of the 21st century.
Based on cognitive broadcast intelligence, this new generation playout automation system processes systematically all the defined workflows.
A unique user experience
The Phoenix playout automation system is no longer a simple sequencer of events but a playout workflow manager that offers the operator a unique user experience in a single or multi-channel environment.