FAST channels playout
Balancing the nostalgia of linear TV with the power of targeted advertising, FAST channels (Free Ad-Supported Streaming TV) are redefining the boundaries of audiovisual broadcasting. MBT delivers a comprehensive technological solution with its Phoenix FAST Bundle.
A Format That Appeals to Both Broadcasters and Viewers
FAST channels are linear channels streamed over the Internet, entirely free and ad-supported. They offer a continuous, passive, and cost-free viewing experience—highly appreciated by audiences tired of complex VOD platforms and by viewers used to traditional linear broadcasting.
This model has become widespread in the U.S. and is rapidly expanding in Europe, particularly among catalog owners and channel publishers looking for new revenue streams. In Europe, over 20 FAST service providers now offer catalogs of more than 1,000 channels—all instantly accessible without any dedicated technical installation.
Why Are FAST Channels So Appealing?
- Completely free: No subscription required
- Instant access: Available on any connected device
- Ease of use: A return to simple, linear viewing with no decision fatigue
- Targeted advertising: Enabled by segmentation and ad cueing technologies
MBT’s Expertise Powering Your FAST Channels
A pioneer in broadcast automation and monitoring, MBT brings its proven expertise to FAST channels through a comprehensive solution designed to meet the industrial, reliable, and monetizable demands of this new media distribution model.
An All-in-One Solution to Launch and Operate FAST Channels
The Phoenix FAST Bundle is designed for content publishers and distributors looking to quickly launch a robust, profitable FAST offering.
It is composed of three key components:
Broadcast Automation for Multichannel Streaming
Phoenix manages the entire broadcast chain: playlist scheduling, content, third-party equipment, purge sequences, and media transfers. Built on broadcast-grade standards, it offers a customizable interface, seamless multichannel management, real-time monitoring, and hot-swap failover support.
- Automated playlist import and processing
- Automated media delivery and distribution workflows
- Compatible with all broadcast and graphics systems
Phoenix enables centralized and reliable management of multiple FAST channels through a single interface.
Smart Ad Cueing and Insertion
Based on SCTE 104/35 standards, Scooty allows automated insertion of ad cues into broadcasted content. Connected to Phoenix or other automation systems, it analyzes playlists in real time and sends the required signals to streaming platforms and ad insertion systems.
- Ad event cueing
- Synchronized ad breaks
- Compatible with all SCTE insertion systems
Scooty ensures accurate ad cueing without burdening your broadcast workflows.
Proactive and Centralized Monitoring
Eagle provides real-time monitoring of all channels, servers, and applications through an intuitive web-based dashboard. Instant alerts, graphical channel overviews, and playlist tracking—Eagle keeps everything under control.
- Real-time broadcast-optimized monitoring
- Web interface for increased flexibility
- Modules dedicated to FAST workflow supervision
Eagle delivers full visibility into your FAST setup, fully supporting automated broadcast workflows.
Why Choose MBT for Your FAST Channels?
- Maximum interoperability: Compatible with all market-standard equipment and formats
- Optimized monetization: Built-in ad targeting support
- Increased automation: Minimal human intervention required
- End-to-end monitoring: From playlist to delivery network
- Controlled cost: Flexible, cost-effective pricing